U of T Student Communications Study

Tired of getting too much email?

Help us improve student communications at U of T by participating in the U of T Student Communications Study.

The study aims to gain a better understanding of current student-facing communications and student communications preferences at U of T.

The study will use:

  • a survey
  • focus groups
  • and a student journaling exercise

to understand the volume, origin, frequency, method, content and effectiveness of in-year undergraduate and graduate student-facing communications delivered by U of T sources via mass email.

The goals of the study are to:

  • Develop a baseline measurement of what mass email communications students receive from the University.
  • Determine student communications preferences.
  • Develop recommendations and best practices to improve the effectiveness of mass email communications.

The study is sponsored by University of Toronto Communications, the School of Graduate Studies and the Office of the Vice-Provost, Students.

Survey

Late October to early November, some students will receive an invitation to participate in the U of T Student Communications Study Survey. The survey will be sent to a random sample of graduate and undergraduate students on all three campuses.

Students who complete the survey will be automatically entered in a random draw to win one of 19 prizes that include:

  • $300 U of T Bookstore gift cards
  • $200 U of T Bookstore gift cards
  • $100 UberEats gift cards
  • $50 Starbucks gift cards

Focus Groups

Student focus groups will be held in January and February 2025. More details will be released closer to that date.

For more information contact:

Tricia Kenderdine
Project Manager
t.kenderdine@utoronto.ca